So our branding process is a deliberate art and act of fulfilling the dream.
WHY EIGHTTWENTYTWO?
Our Branding Process
Despite the truth that Brands exist in the overlap between brand promise and consumer expectations. They also exist in the overlap between stakeholders’ dreams and sure fulfillment of their expectations. They are exuding experiences that must account for variable change in consumer preferences, economic conditions, emerging technologies and a host of other influences. Today, these dreams called brands face a turbulent world of increasing change which stands as threats or opportunities to either kill or reinforce their existence. The tried and true theories of yesteryear are no longer effective; in the quest of reviving these brands they crush their dreams and recreate them into living dead brands. Our branding process takes a Dream Pathway® – a road less traveled that takes brands to their desired future setting them miles ahead of the competition. We make you and your brand burn in fulfillment.
Unlike traditional branding models, which separate brand strategy, brand identity into separate disciplines and departments. And ultimately forgetting the visions and dreams of brand owners; we follow a Brand futuristic® methodology, balancing the short-term need for profit growth with the long-term objective of increasing shareholder value and ultimately fulfilling the dream. We have developed a series of proprietary tools that challenge the traditional stage gates process.
We treat each component as part of an integrated whole, fusing strategy, identity and dreams into a singular discipline to emphasize an intimate working relationship and collaboration. This process allows companies to avoid common and costly mistakes in adapting to market change by making otherwise invisible connections visible and allowing the brand to evolve within its environment and vision.
The benefits of our process are twofold: It allows us to begin at the very point that the brand needs help, and it prevents us from arriving at predefined conclusions in delivering the desired brand experience and future.
QUICK LOOK AT US
The dream and purpose of a brand predate the conception and the passion that creates and drives the brand respectively.
Who we are
eighttwentytwo® was founded August 22, 2001(8:22:01); a product of an undying dream and passion driven by a mandate to fully help others fulfill their God given dreams. Ever since its conception, it remains a passionate sleep-killing experience evoked purposefully to actualizing dreams. We have evolved over the years, yet, sticking to these dream and passion. We are a management consultancy and brand design agency, eighttwentytwo® is a complete branding and ad firm based in Ikeja, Nigeria.
VISION: Imagining the unimagined future
PURPOSE: Be the most client centric and dream actualizing entity; the crest of excellence and ingenuity.
MISSION: Fulfilling dreams
POSITION: Defining mental possibilities
AD LINE: Bethefuture
ARTICULATION: Developing Relevant Strategic Signals
CORPORATE DNA (VALUES):
Internal: Excellence| Passion | Team Spirit
External: Ingenuity| Integrity | Strong Business Relationship | Responsiveness.
What we do
We help organizations unlock the value trapped within their brands and businesses by clarifying, articulating, simplifying and amplifying their brand stories and dreams. Crossing the boundaries of traditional disciplines, we manage consumers’ expectations (dreams) with the multi-sensory brand signals that bring brand experiences to greater life.
How we do it
We integrate brand strategy and brand identity to help our clients bring their brands to life. A brief overview of those services:
BRAND STRATEGY
- brand mapping
- brand positioning
- brand architecture
BRAND IDENTITY
- image mapping
- verbal identity
- visual identity
- packaging identity
SPEAKING & WORKSHOPS
- corporate workshops
- public speaking
LEARNING
– certificate courses
Who we do it for
Our clients are consumer-facing organizations ranging from emerging businesses to established, multinational corporations. We target companies who are small enough that we can make an impact, large enough to put strategy into action and who understand the value a powerful brand brings to the organization.
Why our clients choose to work with us
We understand the applications and implications of “brand” beyond marketing. We are Brand Futurists®, we see the future of brands in the ambiance of their dreams and we make them become it in every step, every area, and every aspect and in all approach. Our approach fuses brand strategy and brand identity to create brand narratives that engage consumers on multiple levels.
What we can do for you
What we will do is help your organization unlock trapped brand value with an integrated approach that makes seemingly invisible connections visible. We ensure that all our services are delivered with unimaginable excellence. If you're willing to talk, we're here to listen. Together we will find the right solution for your brand and business.